Splatoon is economy itself, in fact, and it shows the riches that can be gained when Nintendo really looks at the wider gaming world and then carefully boils down the key themes it has spotted. You could call it hectic minimalism: beneath the veneer of a rare kind of shooter (one without any military hardware on display), Splatoon's actually a reworked strain of MOBA. It ditches the sometimes-confusing rituals and terminologies of the genre in favour of a paint-balling land-grab mechanic that ties visible progression to your own powers. You paint the environment with ink to win, and you also use the ink you've laid down to gain advantages over your enemies, dipping into it for stealth, speed and even abilities like scaling walls and - I think - reloading ammo. This is focus within focus, mobilis in mobili, right here. Splatoon's banishing sprawl from not just the map but the very mechanics. And, by doing so, it offers the promise of depth and satisfying tactical intricacy alongside a thrilling immediacy.