If you thought it would become easier to purchase an Nvidia RTX 3080 or 3090 by the end of the year, you would be wrong. And it doesn't look good for the RTX 3070, either. Today Nvidia CEO Jensen Huang revealed that the company expects the crushing shortages of RTX 3080 and 3090 graphics cards to persist through the end of 2020, saying:
"I believe that demand will outstrip all of our supply through the year," Huang said, "Remember, we're also going into the double-whammy. The double-whammy is the holiday season. Even before the holiday season, we were doing incredibly well, and then you add on top of it the ‘Ampere factor,’ and then you add on top of that the ‘Ampere holiday factor,’ and we're going to have a really really big Q4 season."
Jensen Huang's answer came during a Q&A with the press to cover the company's GTC announcements. Still, as expected, the topic of the ongoing shortages of GeForce RTX 3080 and 3090 models bubbled up during the session. In response to a question about the shortages, Huang countered that the company hadn't experienced a shortage of supply, rather an abundance of demand:
"The 3080 and 3090 have a demand issue, not a supply issue," said Huang, "The demand issue is that it is much much greater than we expected - and we expected really a lot."
"Retailers will tell you they haven't seen a phenomenon like this in over a decade of computing. It hearkens back to the old days of Windows 95 and Pentium when people were just out of their minds to buy this stuff. So this is a phenomenon like we've not seen in a long time, and we just weren't prepared for it."
"Even if we knew about all the demand, I don't think it's possible to have ramped that fast. We're ramping really really hard. Yields are great, the product's shipping fantastically, it's just getting sold out instantly," said Huang, "I appreciate it very much, I just don't think there's a real problem to solve. It's a phenomenon to observe. It's just a phenomenon."