100 Bullets:
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Nintendo Minute (IGN):
This week's question:This Nintendo Minute hits just a few days before E3 2006. Tell our readers why they should be more excited about Wii than either PS3 or Xbox 360
George Harrison, senior vice president of marketing and corporate communications, Nintendo of America: It's a great time to be a videogame fan because we have so many fun things to show off at E3 this year. The other guys have one thing and, frankly, it's the same thing -- prettier versions of the same old games.
At this E3, all eyes are on Nintendo. Innovation is all about shaking things up, taking a new direction and questioning the status quo. And that's what Wii does to the videogame industry. The Wii remote really immerses you like never before. You'll understand once you get your hands on it.
Another reason to be excited is that Nintendo DS continues to do extremely well. Wait until you see the huge list of AAA games we have coming for this system. It demonstrates that consumers are really hungry for something new and that developers worldwide are ready to deliver it. What does that have to do with Wii? Everything! Nintendo DS and its new way to play paved the way for the Wii console. Unique interfaces combined with great software bring something completely new to the world of videogames, and the response continues to be tremendous.
Wii will continue that momentum not only with popular franchises, but also by drawing in new consumers who have either stopped playing or who have never played at all. Imagine a videogame that your girlfriend or parents are interested in. Or one that your entire family will want to play with you. The great news is that with the Wii remote and a strong lineup of games, we're also going to expand the gaming experience for even hard-core fans. Wii represents more than just a step to what's next. It's a leap to something completely new that everyone will want to try. Simply put, Wii will change everything.