Sony Computer Entertainment Japan and Asia President Hiroshi Kawano has great confidence in the potential of the PS4, feeling that the console will lead to a strong expansion in the Asian market, even thanks to a strong line up at and after launch.
The potential of the Asian market is obviously large, and there’s a promising market there for the future. We’re always looking at Asia and we will continue to seek growth there, where resource management is crucial. Even when you talk to game developers, now they can release simultaneously in Japan and Asia.
When we became “Japan and Asia,” it allowed us to properly develop, present and market ourselves in Asia. The prime example came with the PlayStation Awards 2013 held last December. For the first time we opened the door to voting from Asia. There was really a big reaction. I believe that we’re just getting started, from now on, we’d like to be even more aggressive this year.
Kawano-san also mentioned that the PS4 has a very strong launch line-up in Japan, but even more importantly, it will be further bolstered down the line.
We plan to release new games at a regular pace. Metal Gear Solid V: Ground Zeroes will launch in March, produced by Hideo Kojima. After that, even if I can’t disclose them now, we have various games incoming. We’re currently considering how to announce them, so stay tuned.
