But as so many execs said this year, E3 is all about the games. While there were plenty of impressive titles on display, there doesn't seem to have been that single 'wow' moment, that one reveal that keeps everyone talking in the way Watch Dogs, Zelda: Breath of the Wild or the original Scorpio tease has done in past years. Perhaps, on reflection, that's because this year's line-up was filled with so many semi-wow moments. Less 'wow', more 'ooh, that's interesting'.
Most of the publishers and platform holders, particularly Xbox, bragged about having the most diverse line-up in their company's history, and a casual glance at our recaps showed that this year really did deliver. In the past few days, we've seen: a co-op game about a jailbreak; two vastly different pirate adventures; superhero outings ranging from the action of Spider-Man and Crackdown to South Park's comedy; lots of racing games, each with a different spin; smatterings of cool indie titles; revived and remade IP such as Metroid, Shadow of the Colossus and Beyond Good & Evil; new sci-fi and fantasy worlds with talk of neural networks and dynamic AI behind them; a fresh take on toys-to-life; kids games that weren't just from Nintendo; all of the annual or bi-annual franchises retailers rely on come Q4; and, inevitably, more sodding zombies. And that's just the highlights.
The games on display this year were not only diverse enough to offer something for almost any consumer's tastes, but also to spare us from the usual 'Year of the Bow/Boat/insert common trope here' meme. It's easy to feel disheartened when expectations going into E3 were so high, but take a long look at everything shown off this year and I think you'll feel a little more optimistic about the future of our medium.