When Reuters reported Turing as NVIDIA's next gaming graphics card, we knew something was off about it. Something like that would break many of NVIDIA's naming conventions. It now turns out that Turing, named after British scientist Alan Turing, who is credited with leading a team of mathematicians that broke the Nazi "Enigma" cryptography, is a crypto-mining and blockchain compute accelerator. It is being designed to be compact, efficient, and ready for large-scale deployment by amateur miners and crypto-mining firms alike, in a quasi-industrial scale.
NVIDIA Turing could be manufactured at a low-enough cost against GeForce-branded products, and in high-enough scales, to help bring down their prices, and save the PC gaming ecosystem. It could have an ASIC-like disruptive impact on the graphics card market, which could make mining with graphics cards less viable, in turn, lowering graphics card prices. With performance-segment and high-end graphics cards seeing 200-400% price inflation in the wake of crypto-currency mining wave, PC gaming is threatened as gamers are lured to the still-affordable new-generation console ecosystems, led by premium consoles such as the PlayStation 4 Pro and Xbox One X. There's no word on which GPU architecture Turing will be based on ("Pascal" or "Volta"). NVIDIA is expected to launch its entire family of next-generation GeForce GTX 2000-series "Volta" graphics cards in 2018.