NoA’s Reggie Fils-Aime:
“First, so much of the content we make is only available on our platform. You can’t get it anywhere else. So that alone makes us a very challenging competitor, because no one else can have Mario, no one else can have The Legend of Zelda. But secondly, we’re always pushing the envelope from an innovation standpoint. The Wii Remote, for example, it was something that the industry didn’t see coming.”
NoA’s Don James:
“Competition is fierce in the gaming industry. Ever since SEGA came into it the competition has been fierce, since Sony came into it it was fierce. The competition is always probably our largest challenge. But we sort of have a secret weapon, and that’s our franchise characters which really nobody else has.”