Microsoft is expanding its "operating leverage." First-party, subscriptions, and advertising are all high-margin businesses that the company wants to expand into.
While he's "not announcing anything broadly," Stuart explains that Xbox's mission is to bring its first-party experiences and subscription services to every screen that can play a game.
"That means smart TVs. That means mobile devices. That means what we would have thought as competitors in the past, like PlayStation and Nintendo. We're going to Nvidia's GeForce Now, their gaming subscription service."