According to the latest tracking study provided to Gamasutra by OTX's GamePlan Insights, Xbox 360-exclusive Halo 3: ODST easily leads all other games in post-E3 purchase intent, followed by New Super Mario Bros. Wii and God of War 3.
The post-E3 purchase intent for Halo 3: ODST, due this September, stood at 828, or "more than eight times greater than the average game included in the data set," according to Nick Williams, director of Gaming Insights for research firm OTX.
Halo 3: ODST's purchase intent following E3 jumped up from 629 pre-E3, according to a survey released just prior to the L.A.-based industry event, which took place in June. The average purchase index score is 100. "Halo 3: ODST continues to dominate the field, which is indicative of the overall health and widespread appeal of the Halo brand," Williams added in a statement.