I was at a sneak preview yesterday and I think the trailer was awesome, easily the best trailer on AW so far. Sure there was plenty of quick montages in it, but I think it was moody.
There was this this guy, that is seen in the background of new screencap, talking to mr. Wake about townspeople and how there is something peculiar about them. There was also waitress in the coffee shop that was fan of AW, as mentioned in earlier post. There was also scene that, I think, Alans fiancé appears from the light saying something to him. There was also nice zoomscenes that went through murky forests to the place where Alan was trying to survive in the darkness. If I remember correctly there was also this "watch out, behind you!!" scene. It all went so quickly, though there was all kinds of stuff. Anyways not the gameplay as such if I understood correctly. Music was inspirational, I liked it. It me reminded me somewhat of the music that was in the first trailer. Near the end there was a scene, that was shot from the perspective of somebody lurking in the forest for Alan Wake. AW was scanning here and there with a flashlight.