At the Game Developers Conference in San Francisco on Wednesday, Phil Harrison delivered a keynote address in which he laid out new components of the PlayStation3 network designed to bring in a social gaming aspect similar to multi-player games such as "Second Life" that have become highly popular on the Internet.
Harrison, who is president of worldwide studios for Sony's Computer Entertainment division, described a new evolution in gaming that he called "Game 3.0," which will involve not just content developed by game makers, but also user-generated content.
"This all adds up to an emergent development where we don't define the experience as game developers, but rather we enable users to define the experience," Harrison said.
The main component of the company's new push is a service called Home. Accessed through the PlayStation3 console, Home allows users to build identities known in the online world as avatars. Users can move through the 3D online Home world to interact with other users. As in "Second Life," users can also purchase items such as apartments, clothing and decorations.
One feature of home will tie into other PS3 games. Players will be able to collect trophies and other objects from their various console games and add them to the Home world.