EA Games getting ready for the release of the new Wii U in early 2012
While the Wii U gets ready for its 2012 release, video game publishing giant EA Games has already been brewing games especially for the console. EA enjoys being the launch-day supporter for new consoles, as EA Games label boss Frank Gibeau stated “It served us well on PlayStation 2 and PlayStation 3. Getting in early is partly about being a successful transition company and figuring out where the hardware is going to go.”
This risk of it all is quite surreal, as their effort and money can flop if the console does not do well. With that said EA Games appeared confident with the new console as Gibeau later said “We were really blown away by the unique innovation that Nintendo brings with the Wii U controller on a high performance machine,” he said. “The ability to do HD graphics and access game experiences in a completely novel way and a way that’s never been seen before, it really struck our fancy.”
Frank Gibeau really appreciates what the Wii U console will become as he then said: “We were excited by what Nintendo presented to us, we thought about it and it fits well with what we’re trying to do with our franchises like FIFA and Madden and Battlefield. There’s great horsepower there, great innovation and Nintendo’s got fantastic branding. We’re platform agnostic as a company so if we find something we believe will have success commercially and critically, and has a business model that works for us, we’re in,”
Recognizing that even though at the most recent E3 convention (where the Wii U was first presented) EA had little soft ware to present, Gibeau claimed “We’ve had [Wii U] for a little while, I can’t really go into the details of it. We’ve had machines and we’ve been working on games,” he said, adding “We’ll show games when they’re looking ready, when they’re looking tight.”
