MrBlonde
L15: Wise
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- 20 Okt 2016
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Bandai Namco Rep on PC store exclusivity
Bandai Namco
Bandai Namco’s Hoerdt on how Epic Games Store and subscription models are potential ‘threats’ - MCV/DEVELOP
Bandai Namco’s Hervé Hoerdt, SVP of marketing, digital and content for Europe, tells MCV@gamescom about the rise of new ways to engage with content and the threats it could represent, while embracing what streaming can bring to the table
www.mcvuk.com
“We cannot do everything and Japanese [companies] are not risk averse but we’re going slowly. So we have a full platform strategy. The main focus for us is the consumer and the brand. And for each brand we decide what’s the best way to satisfy the consumer and to engage the widest audience possible. So for instance, I don’t see any point of putting Tekken 7 (pictured above) on Epic Store. Epic is just another store. It’s fantastic, they have a lot of strength and [lots of] users, the business model is attractive to us because it’s more profitable but still, their interest is, if I’m correct, exclusivity. And this is not our vision. We want our content to be available for as many fans as possible. I don’t think we’ll deal with Epic in the short term, while we have this strategy. But of course, if they’re open, we’ll go there.”
Bandai Namco