PlayStation boosts UK team as PS4 sales soar past 3 million
PS4 has cemented its place as the UK's most popular games console. According to UK retailers, quoting GfK figures, PS4 passed the 3 million sales milestone back in January.
The news comes as the firm fills two key roles at its UK division. Richard Keen has been promoted to UK marketing director. He joined in 2013 as head of product marketing.
He was previously employed as international publishing director at IGN parent Ziff Davis. He replaces Murray Pannell, who left to join 2K Europe as VP of publishing in December.
Meanwhile, Nintendo's PR boss Jo Bartlett has been named head of communications. Bartlett began her career in games working for PlayStation at agency John Doe.
She was named head of comms at Nintendo UK in 2011, and has handled the launch of WiiU, various 3DS iterations, plus games such as Mario Kart 8 and Pokemon X and Y.
She fills a role vacated by David Wilson, who was promoted to director of communications at PlayStation's European arm in November last year.
"With 2016 looking to be another exciting chapter for PlayStation, I'm proud to be joining the talented in-house team", Bartlett said.
"I look forward to building on its innovation."
Keen added: "With PSVR launching the strongest first party line-up since PS4 launched and our third-party exclusives better than ever, the team is in a great position to make 2016 the most successful year in PlayStation history."
