Reggie on whether Nintendo feels confident in building an online hub like the App Store or leaving it up to the partners…
“Let’s take this out of specifically movies. One of the things I love about this company is that we constantly look at our performance, and even when we are dominating a particular generation, we look hard to say what can we do better. And as we sit here today, we know we have to do digital better. And so, we will do digital better. How that looks will be different than what current players do in digital.
Why? Because we’re compelled to innovate, we’re compelled to bring this experience forward in a way that in our view is more compelling for the consumer. And so, I can’t and I won’t give you the details of our digital strategy, but what I will tell you is that our digital strategy will be significantly more robust, significantly more compelling than what we have done today…That is very true. What I can tell you is when you rollout a new hardware, it’s a perfect time to roll out this type of step-change.”
http://www.ifc.com/news/2010/07/talking-with-nintendo-of-ameri-1.php