Also das es nicht zu durcheinander kommt, hier der E3 Messeplan 2005:
PRESS RELEASE
Events & Activities: Exhibitor "Happenings"
Electronic Entertainment Expo 2005
Los Angeles Convention Center (LACC)
May 18-20, 2005
To help you prepare for E3Expo 2005, the world's premiere interactive entertainment trade event, we've compiled the list
below of events and activities taking place at this year's show. These "Happenings" are ordered chronologically under three
sections ESA Events, Media Briefings and General Events. Please note that the list was supplied by E3Expo exhibitors and is
not inclusive of all events at the show. All events listed are subject to change without notice.
We will provide you with another compilation of "Happenings" approximately one week before the show. Happenings information
will also be posted on
www.e3expo.com the week of the show and available on-site at the Media Center, room 502 West Hall.
If you have specific event-related questions, please contact the exhibitor directly.
ESA EVENTS
May 18, 8:00 a.m. - 10:00 p.m. ESA (owner of E3Expo) Media Briefing & Breakfast
Led by Entertainment Software Association (ESA) President Douglas Lowenstein, this special event offers media an up-to-date
look at the state of the interactive entertainment industry, as well as a first look at the results of the ESA's annual
computer and video game consumer survey. Media in attendance will receive a pass for a complimentary breakfast to be served
following the briefing. Seating for the breakfast is first-come, first-served.
Location: West Hall Theatre, Upper Level, Room 411
Contact: Ehrin Cummings, 310-967-2974,
ecummings@e3expo.com
May 18, 5:30 p.m. "Into the Pixel" Opening Reception
Don't miss the Opening Reception for "Into the Pixel: An Exhibition of the Art of the Videogame," presented by Spike TV. A
collaborative effort of E3Expo, the Academy of Interactive Arts & Sciences and the LA County Museum of Art, Into the Pixel
(ITP) will showcase 16 pieces of art from computer and video games, selected from over 140 submissions by a panel of experts
representing both the game and art worlds. The Opening Reception will unveil the ITP Gallery - and celebrate the art and the
artists behind these stunning visual works. ITP jury members and selected artists will be on-hand for interviews.
Gallery printed by Epson America.
Location: Concourse Foyer
Contact: Pattie Tobias-Renouard, 503-241-9469,
prenouard@e3expo.com
MEDIA BRIEFINGS
On-site news conferences will be held at the News Conference Room (located in LACC Room 515B, West Hall), adjoining the Media
Hospitality Suite, unless otherwise specified by exhibitor.
May 16, 3:00 p.m. Sony Computer Entertainment America
Media Briefing
Location: Sony Studios (Culver City, CA)
Contacts: Drew McGuire Milam, 650-655-5305,
drew_milam@playstation.sony.com; Rick Heineman, 310-854-4812,
rheineman@bncpr.com
May 17, 9:00 a.m. Nintendo of America Media Briefing
Location: Hollywood & Highland (Hollywood, CA)
Contact: Jennifer Archer, (213) 438-8752,
jarcher@golinharris.com
May 18, 11:00 a.m. - 11:45 p.m. Mirinae Corp/Game Infinity Media Briefing
Contact: Frazer Nash, 0044 1296 712522, cell: 0044 7788 971810,
fnc@frazer-nash-communications.com.uk
May 18, 1:00 p.m. - 1:45 p.m. Bonus Mobile Media Briefing
The Wayans Bros. will be on hand to demonstrate their latest creation, "The Dozens," a new multiplayer game for mobile
phones, launching June 1. The Topps Company will launch "The Dozens" trading card game, which will be available through
August 2005 exclusively at Blockbuster.
Contact: John Russel, 818-501-0700,
jrussel@ssapr.com
May 18, 2:00 p.m. - 3:45 p.m. German Pavilion Media Briefing
Representatives of two German Associations, the German Game Developer's Association and the German entertainment software
association will present market data for the year 2004 and inform the audiences about trends, challenges and developments on
the German market. Nine participating companies from the German Pavilion include:
- German Game Developer's Association
- bhv Software GmbH & Co KG (computer games, software)
- Ascaron Entertainment GmbH (computer games, software, publishing)
- dtp entertainment AG (computer games, software)
- rondomedia Marketing & Vertriebs GmbH (computer games, software)
- Aerosoft GmbH (computer games, computer hardware, flight and train simulation)
- Exit Games Europe (software, mobile entertainment software, middleware)
- deset GmbH (software, multimedia)
- GC 2005, c/o Leipzig Trade Fair (all-inclusive trade fair for digital interactive games)
Contact:Jens Herzog, German American Chamber of Commerce,
415-248-1240,
info-ca@gaccny.com
May 18, 5:00 p.m. - 5:45 p.m. WildTangent Media Briefing
Join WildTangent for the official unveiling of "Fate," the first downloadable role player game that caters to both casual and
hard core gamers alike. The world of "Fate" features a unique 3-D top-down perspective (requiring only a mouse to navigate),
detailed artwork, and an infinite number of playing levels all delivered over the Internet. WildTangent founder and gaming
visionary Alex St. John will demo this genre breaking game and share his vision on the future of downloadable games.
Contact: Robert Nachbar, 425-201-2061,
rnachbar@ssk.com
May 19, 2:00 p.m. - 2:45 p.m. Soft Trading U.S.A. Media Briefing
Contact: Keith Newman, 650-906-5129,
kanewman@sbcglobel.net
May 20, 2:00 p.m. - 2:45 p.m. Fuzzyeyes Studio Media Briefing
Contact: Grace Kao,
gracek@Fuzzyeyes.com
May 18, 3:00 p.m., May 19, 10:00 a.m., May 20, 11:00 a.m. Fogware Publishing's New Learning Systems Media Briefing
Come to the world premier of Fogware's New Learning Systems. These state-of-the-art educational software libraries for
students age 6-18 are the most comprehensive suites on the market, providing up-to-date core curriculum that is used in
schools across America. The Learning Systems incorporate interactive questions, cutting edge graphics and engaging sound
effects. Parents are now able to provide the materials needed to help their children meet and exceed their scholastic goals.
Location: Meeting room #6903 Kentia
Contact: Nicole Curry, 650-333-9460,
nicole@fog-ware.com
GENERAL EVENTS
Sunday, May 15
May 15, 3:00 p.m. - 7:00 p.m. MIT Education Arcade Conference
Registration
Location: Outside Room 411 West Hall
Contact: Alex Chisholm, 617-461-4821,
alex@MIT.EDU
May 15, 5:00 p.m. - 7:00 p.m. MIT Education Arcade Conference
Reception & "Sparks Session" A reception where participants are invited to bring their demos and materials to share with
others, bazaar-style!
Location: Room 408 West Hall
Contact: Alex Chisholm, 617-461-4821,
alex@MIT.EDU
Monday, May 16
May 16, 7:30 a.m. - 9:00 a.m. MIT Education Arcade Conference -
Registration & Continental Breakfast
Location: Room 411 West Hall
Contact: Alex Chisholm, 617-461-4821,
alex@MIT.EDU
May 16, 9:00 a.m. - 6:00 p.m. MIT Education Arcade Conference
Leading scholars, teachers, designers, marketers and publishers will discuss a wide range of topics, including Emerging
Pedagogies, Creative Design, Informal Education, Gender Diversity, Games in the Classroom and Beyond, University Research on
Games in K-12 Education, Business Opportunities and Financial Strategies and Case Studies on Civilization and Never Winter
Nights. A complete agenda, list of speakers and registration information may be found at
http://www.educationarcade.org.
Location: Room 411 West Hall
Contact: Alex Chisholm, 617-461-4821,
alex@MIT.EDU
May 16, 8:00 p.m. - 11:00 p.m. Square Enix, Inc. Final Fantasy Concert
A new concert for the popular FINAL FANTASY video game franchise will be performed in Los Angeles at the Universal
Amphitheatre. The concert will be conducted by Grammy award winner Arnie Roth and performed by the World Festival Symphony
Orchestra and the CSUF University Singers, with special appearances by The Black Mages and additional guest performers who
will be announced at a later date. Cherished scenes from the video games will be intertwined with live orchestral, rock and
pop performances in "More FriendsMusic from FINAL FANTASYWith Special Guests."
Location: Universal Amphitheatre (Universal City, CA)
Contact: Kumiko Hakushi, 310-846-0400,
kumiko@square-enix-usa.com
TUESDAY, May 17
May 17, 7:30 a.m. - 9:00 a.m. MIT Education Arcade Conference -
Registration & Continental Breakfast
Location: Room 411 West Hall
Contact: Alex Chisholm, 617-461-4821,
alex@MIT.EDU
May 17, 9:00 a.m. - 5:30 p.m. MIT Education Arcade Conference
Room 411, West Hall
Contact: Alex Chisholm, 617-461-4821,
alex@MIT.EDU
WEDNESDAY, May 18
May 18, 10:00 a.m. - 6:00 p.m. Superscape Reef Girls
Posing for photographs, autographs, calendars and hats.
Location: Booth #2100 West Hall
Contact: Maggie Templeman, 011-44-1256-745769,
mtempleman@superscape.com
May 18, 10:30 a.m. - 12: 30 p.m. || 3:00 p.m. - 5:00 p.m. Fatal1ty
"Shootout"/Unreal Tournament with Johnathan Wendel
The world's #1 PC video game player, Johnathan "Fatal1ty" Wendel, will take on all corners in a shootout match.
Location: Booth #2228 West Hall
Contact: Rita Tennyson, 310-821-6100 x104,
rita@terpin.com
May 18, 11:00 a.m. - 1:00 p.m. Superscape Evel Knievel
Giveaways, autograph signings and a chance to sit on Evel's bike.
Location: Booth #2100 West Hall
Contact: Maggie Templeman, 011-44-1256-745769,
mtempleman@superscape.com
May 18, 11:00 a.m. Magma Digital "Han Dynasty" & "Goddess Saga" Releases
Magma Digital, the largest mobile game publisher of China, will release their flagship products, "Han Dynasty" and "Goddess
Saga" at 11:00 a.m. on May 18th. Both are strategy games with great graphic and terrific intellectual systems combined with
traditional Chinese history. In celebration of the launch, traditional presents from China will be distributed to attendees.
Location: Wireless Zone Pavilion Kentia #C
Contact: Selinna Liu, 011-8621-522-80720-807,
liu.yue@magma-digital.com
May 18, 12:30 p.m. - 1:00 p.m. Fatal1ty Johnathan "Fatal1ty"
Wendel Autograph Signing
Location: Booth #2228 West Hall
Contact: Rita Tennyson, 310-821-6100 x104,
rita@terpin.com
May 18, 1:00 p.m. and 4:00 p.m. Atlus USA Prize Drawings and Puyo POP FEVER Tournaments
Enter the drawing by submitting entry forms (found in the Show Daily) for a chance to win an iPod Shuffle! People wanting to
participate in the tournament need to bring their Nintendo DS (no game needed) and competitive skills to play for t-shirts,
games and other prizes.
Location: Booth #414 West Hall
Contact: Tomm Hulett,
tomm@altus.com
May 18, 1:00 p.m. - 3:00 p.m. SNK Playmore USA Falcoon Autograph Session
Come meet award-winning SNK gaming artist Falcoon during his autograph session. Falcoon will be autographing limited edition
copies of two posters of "The King of Fighters" character Mai Shiranui, and SNK "Fatal Fury" hats while supplies last.
Location: Booth #646 South Hall
Contact: Michael Meyers, 925-551-8080,
michael@mmpr.com
May 18, 2:00 p.m. - 4:00 p.m. Superscape Harlem Globetrotters
Wun "The Shot" Versher & Anthony Blakes of the Harlem Globetrotters will show ball handling skills and tricks. Lots of
giveaways, including balls, t-shirts and autograph signing.
Location: Booth #2100 West Hall
Contact: Maggie Templeman, 011-44-1256-745769,
mtempleman@superscape.com
May 18, 2:30 p.m. - 3:30 p.m. Bonus Mobile The Wayan Brothers
Autograph Signing
Location: Booth #6553 Kentia Hall
Contact: John Russel, 818-501-0700,
jrussel@ssapr.com
May 18, 4:30 p.m. - 5:30 p.m. Bonus Mobile The Rap Pack Musical Performance
The Rap Pack features old-school rappers Grand Master Caz, Prince Whipper Whip and Melle Mel, the true pioneers of rap, who
laid thegroundwork today's hip-hop scene. The Pack will perform classic rap and play "The Dozens," a new multiplayer game for
mobile phones.
Booth #6553 Kentia Hall
Contact: John Russel, 818-501-0700,
jrussel@ssapr.com
May 18, 8:00 p.m. - 11:00 p.m. Perpetual Entertainment Exclusive
Event: "Gods & Heroes: Rome Rising"
Party like a god with Perpetual Entertainment! Perpetual announces an exclusive event celebrating the upcoming massively
multiplayer game
Gods and Heroes: Rome Rising.
Location: Element Hollywood Nightclub
Contact: Kara Japhet, 919-806-4477,
kara@tapin.net
THURSDAY, May 19
May 19, 10:00 a.m. - 6:00 p.m. Superscape Reef Girls
Posing for photographs, autographs, calendars and hats.
Location: Booth #2100 West Hall
Contact: Maggie Templeman, 011-44-1256-745769,
mtempleman@superscape.com
May 19, 10:30 a.m. - 12: 30 p.m., 3:00 p.m. - 5:00 p.m.
Fatal1ty "Shootout"/Unreal Tournament with Johnathan Wendel
The world's #1 PC video game player, Johnathan "Fatal1ty" Wendel, will
take on all corners in a shootout match.
Location: Booth #2228 West Hall
Contact: Rita Tennyson, 310-821-6100 x104,
rita@terpin.com
May 19, 11:00 a.m. - 11: 30 a.m., 4:30 p.m. - 5:00 p.m. Bonus Mobile Comedy Time
An eclectic group of local stand-up comedians perform original material, much of which will soon be available from Bonus
Mobile through their deal with Comedy Time, the first comedy network featuring original programming specifically geared
toward wirelesshandsets. With stand-up comedy as its staple, Comedy Time showcases the most talented stand-up comics in the
country.
Location: Booth #6553 Kentia Hall
Contact: John Russel, 818-501-0700,
jrussel@ssapr.com
May 19, 11:00 a.m. - 1:00 p.m. Superscape Evel Knievel
Giveaways, autograph signings and a chance to sit on Evel's bike.
Location: Booth #2100 West Hall
Contact: Maggie Templeman, 011-44-1256-745769,
mtempleman@superscape.com
May 19, 12:30 p.m. - 2:00 p.m. Crave Entertainment Professor of Poker
See poker superstar Howard Lederer in action playing "Texas Hold 'Em." Known as the Professor of Poker, Lederer is the holder
of 10 major poker titles including World Series of Poker and World Poker Tour championships. Pick up valuable pro tips and
get a preview of "World Championship Poker 2."
Location: Booth 996 South Hall
Contact: Michael Meyers, (925) 551-8080,
michael@mmpr.com
May 19, 12:30 p.m. - 1:00 p.m. Fatal1ty Johnathan "Fatal1ty"
Wendel Autograph Signing
Location: Booth #2228 West Hall
Contact: Rita Tennyson, 310-821-6100 x104,
rita@terpin.com
May 19, 1:00 p.m. and 4:00 p.m. Atlus USA Prize Drawings and Puyo POP FEVER Tournaments
Enter the drawing by submitting entry forms (found in the Show Daily) for a chance to win an iPod Shuffle! People wanting to
participate in the tournament need to bring their Nintendo DS (no game needed) and competitive skills to play for t-shirts,
games and other prizes.
Location: Booth #414 West Hall
Contact: Tomm Hulett,
tomm@altus.com
May 19, 1:00 p.m. - 3:00 p.m. SNK Playmore USA Falcoon Autograph Session
Come meet award-winning SNK gaming artist Falcoon during his autograph session. Falcoon will be autographing limited edition
copies of two posters of "The King of Fighters" character Mai Shiranui, and SNK "Fatal Fury" hats while supplies last.
Location: Booth #646 South Hall
Contact: Michael Meyers, 925-551-8080,
michael@mmpr.com
May 19, 2:00 p.m. - 3:00 p.m. Bonus Mobile The Rap Pack Musical Performance
The Rap Pack features old-school rappers Grand Master Caz, Prince Whipper Whip and Melle Mel, the true pioneers of rap, who
laid the groundwork today's hip-hop scene. The Pack will perform classic rap and play "The Dozens," a new multiplayer game
for mobile phones.
Location: Booth #6553 Kentia Hall
Contact: John Russel, 818-501-0700,
jrussel@ssapr.com
May 19, 2:00 p.m. - 4:00 p.m. Superscape Harlem Globetrotters
Wun "The Shot" Versher & Anthony Blakes of the Harlem Globetrotters
will show ball handling skills and tricks. Lots of giveaways, including balls, t-shirts and autograph signing.
Location: Booth #2100 West Hall
Contact: Maggie Templeman, 011-44-1256-745769,
mtempleman@superscape.com
May 19, 1:00 p.m. - 3:00 p.m. Fatal1ty ACON Finals
A major gaming competition, consisting of team and individual finals.
Location: Booth #2228 West Hall
Contact: Rita Tennyson, 310-821-6100 x104,
rita@terpin.com
FRIDAY, May 20
May 20, 10:30 a.m. - 12:30 p.m. Fatal1ty "Shootout"/Unreal Tournament with Johnathan Wendel
The world's #1 PC video game player, Johnathan "Fatal1ty" Wendel, will take on all corners in a shootout match.
Location: Booth #2228, West Hall
Contact: Rita Tennyson, 310-821-6100 x104,
rita@terpin.com
May 20, 11:00 a.m. - 11: 30 a.m. Bonus Mobile Comedy Time
An eclectic group of local stand-up comedians perform original material, much of which will soon be available from Bonus
Mobilethrough their deal with Comedy Time, the first comedy network featuring original programming specifically geared toward
wirelesshandsets. With stand-up comedy as its staple, Comedy Time showcases the most talented stand-up comics in the country.
Location: Booth #6553 Kentia Hall
Contact: John Russel, 818-501-0700,
jrussel@ssapr.com
May 20, 12:30 p.m. - 1:00 p.m. Fatal1ty
Johnathan "Fatal1ty" Wendel Autograph Signing
Location: Booth #2228 West Hall
Contact: Rita Tennyson, 310-821-6100 x104,
rita@terpin.com
May 20, 1:00 p.m. and 4:00 p.m. - Atlus USA Prize Drawings and Puyo POP FEVER Tournaments
Enter the drawing by submitting entry forms (found in the Show Daily) for a chance to win an iPod Shuffle! People wanting to
participate in the tournament need to bring their Nintendo DS (no game needed) and competitive skills to play for t-shirts,
games and other prizes.
Location: Booth #414 West Hall
Contact: Tomm Hulett,
tomm@altus.com
May 20, 1:00 p.m. - 3:00 p.m. Fatal1ty ACON Finals
A major gaming competition, consisting of team and individual finals.
Location: Booth #2228 West Hall
Contact: Rita Tennyson, 310-821-6100 x104,
rita@terpin.com
May 20, 2:00 p.m. - 4:00 p.m. Superscape Harlem Globetrotters
Wun "The Shot" Versher & Anthony Blakes of the Harlem Globetrotters
will show ball handling skills and tricks. Lots of giveaways,
including balls, t-shirts and autograph signing.
Location: Booth #2100 West Hall
Contact: Maggie Templeman, 011-44-1256-745769,
mtempleman@superscape.com
ALL-DAY DAILY EVENTS
May 18-20, All Day Adrenaline Corp Time-Trial Race
Set the pole position at E3Expo and race your way to win Adrenaline's $6,000 Pilot Series R-type computer, featuring dual SLI
technology and the new GTR race simulator.
Location: Booth #6742 Kentia Hall
Contact: Robert Coulter, (323) 974-0409,
robert@adrenalinemachines.com
May 18-20, All Day Global Gaming League All-Star Tournament
The Global Gaming League (GGL), the leading worldwide competitive video gaming league, will be holding its 1st Annual
All-Star Tournament at E3Expo. The 3-day tournament, which is sponsored by NVIDIA Corporation, the worldwide leader in
graphics and digital media processors, will take place in a special gaming area located at NVIDIA's booth.
Location: Booth #346 South Hall
Contact: James Little, 310-697-3008,
jamesl@pacificmediapartners.com
May 18-20, All Day Sennari Mobile Gaming Tournament
Sneak preview of mobile industry first: Customer Loyalty Platform and win trip to the World Poker Tour Boot Camp! Sennari, a
mobile loyalty services provider, is hosting a three-day mobile gaming tournament at E3Expo, in the Wireless Zone. The grand
prize is a trip to the World Poker Tour Boot Camp. Sennari's Mobile Loyalty and Community Service Platform (MLCS) features a
User Registration Service, Gaming Service and Customer Loyalty and Prizing Service. Sennari can help reduce churn, increase
network traffic and create new revenue streams all leading to increased customer and brand loyalty, for carriers, game,
music and video publishers.
Location: Wireless Zone
Contact: Vijay Chattha, 415-305-6041
May 18-20, 2:00 p.m. - 4:00 p.m. Superscape Harlem Globetrotters
Wun "The Shot" Versher & Anthony Blakes of the Harlem Globetrotters will show ball handling skills and tricks. Lots of
giveaways, including balls, t-shirts and autograph signing.
Location: Booth #2100 West Hall
Contact: Maggie Templeman, 011-44-1256-745769,
mtempleman@superscape.com
May 18-20, All Day WEBZEN Tournaments
WEBZEN welcomes gamers to the next big thing in the massively multiplayer online game space. Immerse yourself in the world of
"Sun," the upcoming MMORPG from WEBZEN, and compete in tournaments held daily. Choose what side of the law you'll abide by as
you are greeted by the girls of APB, the upcoming massively multiplayer online freeform combat and driving-based game,
designed by the creator of the original Grand Theft Auto (GTA) franchise. Come see how WEBZEN is redefining MMOGs!
Location: Booth #700 South Hall
Contact: Rachel Quizon, 310-694-3109,
rachel_quizon@bhimpact.com
May 18-20, All Day Wizards of the Coast Gathering Online Pro Gamer Tournament
Gathering Online will be hosting a live pro gamer tournament throughout E3Expo, where pro online gamers from all over the
world chosen via an online fan vote will battle it out. These guys get to play games for a living, travel the world, earn
fame and some make six-figures doing it. Come interview the players on what it's like to live the pro gamer lifestyle.
Location: Booth #2252 West Hall
Contact: Carrie Williams, 949-642-6112,
carrie@tomasettipr.com[/b]