Before its launch the Gizmondo had high expectations by some journalists due to its extensive feature set, and it was aimed to compete against Nintendo and Sony; however, it ended up as a major sales failure. The company extravagantly spent millions on promotions such as a celebrity party at London's Park Lane Hotel, and taking part at the 24 Hours of Le Mans, despite never making a profit. Its American debut was delayed several times, and a widescreen version was announced shortly before its release - resulting in low sales. With fewer than 25,000 units sold, the Gizmondo was named by GamePro as the worst selling handheld console in history.
The Gizmondo was further overshadowed when Swedish press revealed criminal pasts of several executives, causing their resignations including Tiger CEO Carl Freer. Director of Gizmondo Europe Stefan Eriksson was involved in a Swedish criminal organisation, the "Uppsalamaffian" (the Uppsala mafia). By February 2006, the company was forced into bankruptcy after amassing US$300 million debt, and the Gizmondo stopped production. Weeks thereafter Eriksson crashed a rare Ferrari Enzo driving at 162 mph in California, and was later jailed for the crash and his criminal offenses.