The rebranding underlines that this is not just a second team, but one with a new identity that can offer expertise that Studio Gobo doesn't have.
"I come from a console background, so I've rarely worked in the areas where [Jon, Tim and Jason] have worked," says Tony Beckwith, head of Studio Gobo. "There's an area of specialisation they have that I honestly know nothing about. That was the reason for them being a separate studio."
Gibson adds: "The other reason is the structure. We wanted to replicate the way that Gobo was built, rather than growing towards double the size of the company and needing a multi-layered management structure that changes that dynamic.
"We're able to have a flat structure because we're two separate studios of a size where you can do that. Once you start having 150-plus people it's almost impossible to have that kind of structure, and suddenly it doesn't feel like that family atmosphere where everyone knows each other. Suddenly it feels like this big corporation, and we didn't want to go that way because it would have ruined everything that made it successful".