saruman
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Did Sony Sacrifice PS3 to Save Blu-ray?
Nintendo's Wii and Microsoft's XBox 360 outsold Sony's PlayStation 3 in February by a wide margin.
According to the NPD Group, Wii sold 335,000 units while XBox sold 228,000 and PS3 sold 127,000.
The numbers are staggering considering that PS3's launch last November was accompanied by a media blitz and long lines of shoppers at retail stores.
However, most industry observers believe that PS3's price ($499 and $599) has dampened enthusiasm for the console. The Wii is just $249 while the XBox 360 is $399. Perhaps even more damaging, Sony's PS2 costs just $129 and it continues to sell well.
So why did Sony price the PS3 the way it did?
To save Blu-ray.
Last year, Blu-ray was locked in a death struggle with its rival high-def DVD format, the HD-DVD. The latter format launched earlier and offered player prices roughly 50 percent less than Blu-ray. While most of the studios were backing the Sony-supported Blu-ray, it appeared that the format was headed for difficult times....
ganzer Artikel: http://www.tvpredictions.com/psblu032207.htm