NaturalMotion and Rockstar Games, Inc. Announce Development Partnership
Upcoming Next-generation Titles to Utilize euphoria Motion Synthesis Engine
Oxford, UK Feb. 27, 2007 NaturalMotion, the award-winning developer of 3D animation
technology based on Dynamic Motion Synthesis (DMS), today announced a partnership with
Rockstar Games, Inc., the world-renowned publishing label, to integrate NaturalMotion's revolutionary euphoria engine into upcoming next-generation Rockstar Games titles.
Rockstar's integration of euphoria is well advanced, with today's announcement following
several months of close collaboration between the two companies.
Based on NaturalMotion's DMS technology, euphoria uses the processing power of
PLAYSTATION 3 and Xbox 360 to simulate the human body and motor nervous system,
thus creating fully interactive game characters that act differently every time.
With euphoria, games move away from canned animation, towards a much richer, life-like experience that is unique to the player.
"euphoria is about giving people an interactive experience they have never seen before. We now have the processing power to simulate humans, and the possibilities for games are endless," said Torsten Reil, CEO of NaturalMotion.
"In Rockstar, we have found a partner that shares this vision, and is renowned for creating some of the most ground-breaking and immersive games in the industry. We are thrilled and honored to work with a partner of such high caliber, and look forward to helping create amazing titles."
Further announcements regarding specific titles will follow at a later date.
