This whole idea of removing the barriers to content seems to be a vital one. People can just switch on a TV and watch a programme, but deciding to play a game can be an arduous process of finding it, downloading it, downloading updates … Do you think that can all be consigned to the past?
Absolutely. Yes. I find myself spending more time playing Vita games and I think part of the reason for that is it's immediate. I can stop at any time without quitting and it's instantaneous to start again. I don't have to quit out or reboot. It's wonderful. That's one part of immediacy – the other is waiting for downloads. That's ridiculous, that's crazy! We want to get out of this madness with PlayStation 4. The games are big, they're 50GB; download isn't instantaneous. So we're making purchase available from any device, so when you're at work, you can spend a couple of moments looking at PlayStation Store and choosing a game, and straight away it starts to download at home. It may take a couple of hours but that's okay because you're still at work.
Also, similarly to progressive download on some movie services, you don't have to wait for all the data to download before you start playing. Once you have the minimum amount of data downloaded you can begin the game, and while you play, the remaining data downloads. It takes some engineering input from developers so we're talking to the community. We're evangelising it.