With both Sony's PlayStation Move and Microsoft's Kinect camera now on the market, the stage is set for a big motion controls showdown. Kinect launched a few weeks later than Move, but it's quickly managed to sell through a million units worldwide and Microsoft says it's on track to sell 5 million. Wedbush Morgan Securities analyst Michael Pachter agrees with the forecast, essentially noting that Kinect will outsell Move by 67% through January (the end of GameStop's fiscal year).
"By our reckoning, Microsoft is likely to sell 5 million Kinect units by the end of GameStop’s January quarter, and Sony is likely to sell 3 million Move units," he said. "We expect Microsoft’s U.S. sales to be around 3 million, evenly split between standalone Kinect units at $150 and Kinect console bundles at an average sales price of $350; we anticipate that international sales will be around 2 million, also evenly split at around the same price points. We expect Sony’s U.S. sales to be around 1.2 million Move units by the end of GameStop’s January quarter, evenly split between standalone Move units at $100 and Move console bundles at $400; we anticipate international sales of 1.8 million units, also evenly split at the same price points."
Pachter added that GameStop should be one of the main beneficiaries of the motion control trend. "GameStop should compete favorably for 30% allocation of the U.S. units and for 10% of international units, resulting in dollar sales of around $110 million in accessories and $300 million in hardware. If the new peripherals see an attach rate of two software units, GameStop is likely to see software sales of $165 million," he explained.
The last official sales update from Sony indicated that the company had sold 1 million in the Americas and 1.5 million in Europe. SCEA maintains that momentum has remained strong and that Move "greatly exceeded expectations."