Iwata: "Nintendo Mustn't Become Arrogant"
In a recently published E3 interview, Nintendo president Satoru Iwata speaks of the foremost challenges facing Nintendo as it bids to capitalize on the success of its DS and Wii systems.
Speaking to Newsweek, Iwata said that having stolen a march on its rivals, it was important that Nintendo didnt lose its internal momentum or become an arrogant company that rested on its laurels.
I believe my most important role right now is to prevent Nintendo from being in a company where people say, Oh, Nintendo is arrogant, Nintendo has let its guard down, or Nintendo has lost its challenging spirit. We want to avoid all of the pitfalls that can come from losing one's momentum.
He said that the company was very lucky that audiences had been so excepting of recent Nintendo products and that it was important to ensure that new products exceeded expectations.
Iwata also spoke of the importance of finding the right balance between first and third party software on its platforms, and about perceptions of first party software dominance on Nintendo systems.
I believe that third party publishers kind of look at the software titles that are being sold on Nintendo and they don't want Nintendo to have more than one-third, otherwise, Nintendo will be too strong. They want to have two-thirds of what's being sold on the platform.
However, I believe that the job of first party software is to drive hardware. If you don't have a quick impact and quick dissemination amongst the audience, you lose momentum. If you don't have momentum, the third parties don't want to jump on your platform. So that's not a good situation to be in."
Nintendo's president went on to talk about the difficult decision to share insider knowledge with third parties in a bid to garner necessary developer support for the Wii.
I convinced a lot of people at Nintendo to allow us to give out all this information. Now, of course, there's the possibility of being imitated, having ideas taken from us before we're able to use them ourselves. But at the same time, if the industry doesn't grow, then we can't grow and we don't feel that the industry--we have to have the industry to survive so we may survive as well.
http://www.next-gen.biz/index.php?option=com_content&task=view&id=7047&Itemid=2
mein Vater hat Geburtstag und was ist in aller Munde? wii :-D
Imo DER Grund, warum Nintendo überhaupt noch mitredet und derzeit alles pulverisiert.
),hier die Daten:
