Sony's New CEO Aims For Top Position in Games Market
Kaz Hirai is set to become Sony's new CEO on April 1. But he was already in the spotlight today at Sony's quarterly earnings briefing.
According to Mantanweb, Hirai declared Sony's intention to claim the number one position in digital imaging and games.
Hirai listed digital imaging (which includes digital cameras), games and mobile as areas that Sony hopes to strengthen as core businesses. He hopes to use profits from PS3, PSP and PS Vita as investment into the company's mobile business.
In the third quarter (October 1 through December 31), Sony Corporation saw a net loss of $2,038 million on sales of $23,370 million.
The quarter saw sales of 6.5 million PS3 systems, bringing the system to 62 million units life to date, and 2.4 million PSP systems, brining the system to 61.3 million units life to date.
http://andriasang.com/comzuc/hirai_games_number_one/
Sony's new CEO, Kazuo Hirai, plans to cut costs, shake up the company, says WSJ
http://www.theverge.com/2012/2/1/2765345/sony-ceo-kazuo-hirai-cut-costs-shake-up
He intends to move Sony beyond focusing on its past successes and get more involved in software and services, telling the WSJ that "We can't just continue to be a great purveyor of hardware products." Hirai's goal is to centralize and unify decision making on new products rather than allow individual units to make their own decisions.
How hard will this change be? Hirai gave what can only be called a blunt assessment of the work ahead of him: "It's one issue after another. I feel like 'Holy s—, now what?'" He also noted that it will be difficult to overcome the institutional inertia that has kept Sony from innovating as aggressively as it needed to for the past few years, noting that "I don't think everybody is on board" yet.
Kaz Hirai is set to become Sony's new CEO on April 1. But he was already in the spotlight today at Sony's quarterly earnings briefing.
According to Mantanweb, Hirai declared Sony's intention to claim the number one position in digital imaging and games.
Hirai listed digital imaging (which includes digital cameras), games and mobile as areas that Sony hopes to strengthen as core businesses. He hopes to use profits from PS3, PSP and PS Vita as investment into the company's mobile business.
In the third quarter (October 1 through December 31), Sony Corporation saw a net loss of $2,038 million on sales of $23,370 million.
The quarter saw sales of 6.5 million PS3 systems, bringing the system to 62 million units life to date, and 2.4 million PSP systems, brining the system to 61.3 million units life to date.
http://andriasang.com/comzuc/hirai_games_number_one/
Sony's new CEO, Kazuo Hirai, plans to cut costs, shake up the company, says WSJ
http://www.theverge.com/2012/2/1/2765345/sony-ceo-kazuo-hirai-cut-costs-shake-up
He intends to move Sony beyond focusing on its past successes and get more involved in software and services, telling the WSJ that "We can't just continue to be a great purveyor of hardware products." Hirai's goal is to centralize and unify decision making on new products rather than allow individual units to make their own decisions.
How hard will this change be? Hirai gave what can only be called a blunt assessment of the work ahead of him: "It's one issue after another. I feel like 'Holy s—, now what?'" He also noted that it will be difficult to overcome the institutional inertia that has kept Sony from innovating as aggressively as it needed to for the past few years, noting that "I don't think everybody is on board" yet.
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Dafür wird Sony der Auftragshersteller der Xbox.
Im Falle von Japan ist es relativ egal, weil sie sich beim eigenen Volk verschuldet haben.