- The PC as a platform for authentic, fully-licensed, simulation sports games has declined radically in the past three years as the next generation consoles, with their high definition graphics and 5.1 sound capabilities have attracted millions of consumers to eschew the lean in PC sports gaming experience for the lean back full room console experience.
- Piracy is an issue. Sorry, I know many of you disagree with me on this, but the numbers dont lie. Companies spend millions developing content, and deserve to see a return on investment for their risk. The employees developing the game design, writing code and creating art deserve to get paid for their work. Period.
- In order to make fundamental shifts in an ecosystem, you sometimes have to hit the reset button. Thats what we have done this year at EA SPORTS as regards some of our franchises on the PC. That does not mean that we arent coming back next year with new, innovative, maybe even less-expensive ways to play all of our franchises on the PC, but for right now we are assessing all of the options open to us to shift the current paradigm for our games on this platform.