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Eidos hält an PS3 fest

Eidos Chairman Tim Ryan believes the PS3 will live up to its potential. He said so in a written statement that was presented to Eidos' parent company SCi recently, but Ryan, along with many others , thinks Sony must drop the PS3's price before it can be all it can be.

"The board continues to believe in the long-term commercial success of PlayStation 3 but believes this may take more time than originally forecast by Sony," he wrote. "The board is of the opinion that the key driver to the acceleration of the installed base of PlayStation 3 will be a further hardware price cut."
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Kaz Hirai Interview

SPOnG recently managed to catch up with President and Group Chief Operating Officer of Sony Computer Entertainment Incorporated (SCEI) Kaz Hirai. This is the man charged with taking the biggest gaming brand on the planet through its most difficult period since PlayStation was unleashed upon the world over a decade ago.

Hirai’s task was made all the more difficult by dint of the fact that he took over from “Father of PlayStation”, Ken Kutaragi, just two weeks after the PlayStation 3’s launch in November 2006.

In this exclusive interview, Hirai - in a frank and honest manner - discusses the kind of topics usually airbrushed out of the picture.

Hirai’s in-depth media-training is evident during the first answer - though stick with the interview for a more meaningful insight into the inner workings of SCEI.

SPOnG:: How are you dealing with your new place in the wider games industry? Sony was the clear leader in videogames, and recently you’ve been thrown back into the mix with the other guys. How does that feel?

Kaz Hirai:: We have three platforms we are in business with. The PlayStation 2, clearly still the leader, with the largest installed base and still leads ‘the pack’. We’re very excited about the PSP, a new model of which we have just announced and for which we got great feedback – for how light it is, how thin it is and also for the video-out capabilities it has and it has a great line-up of software titles – 140 just in the US.

And the PlayStation 3, we’re very excited about this holiday season, moving into the new fiscal year. We’ll have 200 titles worldwide, 120 of which will be available in the North American market, so we go into the holidays, we’re really going to be cooking on all cylinders with all three platforms and we’re really excited about going into the holiday season. I almost wish the holiday season was here now so we can really get in there.

SPOnG:: That’s a very partisan answer, if you’ll forgive me for saying so. We were really wondering where your comfort zone is right now. The environment in which Sony operates has changed and your position in the market has shifted. How are you adapting to this?

Kaz Hirai:: I’m not entirely sure what metrics you would use to say that…

SPOnG:: The metrics of the…

Kaz Hirai:: (Interrupts) Let me put it this way. When we started this business, we started from zero. We were a nobody. We had a zero installed base with the original PlayStation and we worked our way up from there. When we launched the PS2, the Dreamcast had a head-start and they had an installed base and we had to ensure we caught up and surpassed.

We’re in a position where we’re having to play catch-up here. The PS3 has been on the market less than a year in the US and Japan and, what is it, less than that in Europe? It’s difficult right now to say who’s where. Five years from now, ten years from now, you look back and can see what kind of business you’ve generated. So, clearly we’ve never started from a position of strength and we’ve always had to catch up with every generation of hardware that we’ve brought into the market.

SPOnG:: Do you think the original PlayStation 3 price-point was a mistake?

Kaz Hirai: No, I think the original price-point was the right price-point, evidenced by the issues we had at launch when we couldn’t supply enough units to consumers in the Japanese market and the North American market, and it was a huge challenge to try and meet that demand because of all the production issues we had.

It wasn’t a pricing issue, it was a supply issue. Fortunately for the European launch, we were able to bring enough units to meet that demand, as well as supply a robust software launch. We had a lot more success in the European market because of the sheer number of hardware units as well as the software titles we were able to bring.

SPOnG:: The games industry is a huge, gossiping sewing circle. There was chat that Ken Kutaragi was left somewhat disgruntled, or that he was sidelined. Can you outline how he moved and what is your official line on this?

Kaz Hirai:: Whether it’s official or unofficial, anyone who’s spent any time with Kutaragi-san knows he’s a very passionate gentleman with a lot of great ideas, one of which resulted in the business we call the PlayStation business. He’s launched four platforms, and I think he’s gotten to the point where he wants to try out other ideas beyond the PlayStation business. He told me the other day, ‘I’m not getting any younger’.

SPOnG:: You’re still in touch?

Kaz Hirai:: Absolutely. He’s our honorary chairman, he swings by the office once in a while – if I ask him for advice, he’ll give it to me. He’s not engaged every day anymore but if I ask him to be engaged, he will be, and in the meantime he’s pursuing his other passions and dreams.

SPOnG:: And what are his other passions and dreams?

Kaz Hirai:: Well, he hasn’t really shared them with me just yet, but I think he’ll share them with the world when he’s ready to do so.

SPOnG:: You originally touted Gran Turismo Mobile as coming early-phase for PSP. There’s still no sign of it. There’s a lot of frustration amid the GT fanbase and with PSP owners. How did this game go from being due around launch to today when it still isn’t even on the radar?

Kaz Hirai:: It’s basically an allocation of resources. Polyphony isn’t such a huge team, given the kind of massive titles they bring out. I think Kazunori (Yamauchi, president of Polyphony Digital and the inventor of Gran Turismo) and his team looked at the platform mix and, with the management team at Sony at the time, decided that Gran Turismo 4 should take precedent. That’s my understanding, though I wasn’t involved in the Tokyo business then. That would be my… I wouldn’t say guess, but that would be my assumption.

SPOnG:: So, when will it come out?

Kaz Hirai:: I’m not exactly sure.

SPOnG:: Well, what about Gran Turismo 5 for PS3? When’s that coming out?

Kaz Hirai:: Gran Turismo 5? Well, he’s working on that right now… Prologue will be out this year.

SPOnG:: And the final game?

Kaz Hirai:: Not sure at this point in time.

SPOnG:: Ish? A guess?

Kaz Hirai:: Not sure at this point in time.

SPOnG: Many thanks for your time.
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http://spong.com/feature/10109677/Exclusive_PlayStation_Presidemt_Kaz_Hirai/?d=200709281245&cb=152
 
naja nichts wirklich neues...

das er nicht zugibt das der preis vielleicht zu hoch war ist sowieso logisch!

warum ken gegangen ist sind auch alles nur spekulationen... imo glaube ich wollte er einfach etwas abstand zur playstation! steht ja auch im interview das er auch andere dinge machen möchte und das er nicht jünger wird...
glaube nicht das es hauptsächlich mit dem erfolg der ps3 zu tun hatte dazu war es im nov 06 noch viel zu früh!

GT mobile kommt nach GT5 und GT5 kommt wohl eher ende als anfang 08...
 
Wal-Mart Canada moving to new, lower 80GB price


Wal-Mart Canada is having an "Anniversary Sale" and one of the more notable sale items is the 80GB PS3 bundle. DailyTech is reporting that the 80GB system is dropping to $550 CAD, which is the same as the current price of the 60GB. According to the report, many Wal-Mart stores are already out of their 60GB inventory, and only have 80GB systems left to sell.

Another price drop would fall in line with analyst expectations. With 60GB PS3s available only while supply last, it'll be interesting to see what Sony will offer in its stead.
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http://www.ps3fanboy.com/2007/09/28/wal-mart-canada-moving-to-new-lower-80gb-price/
 
@Wolski: Bin auch der Meinung dass Du dir endlich eine PS3 kaufen solltest :) Ok, PES2008 kommt ja bald... dann spätestens !
 
genau, spätestens für pes sollte ich eine haben.
würden mal vernünftige angebote kommen, würd ich ja auch zuschlagen.
 
hab mal 2 fragen zur ps3.
wie kann man musik, bilder oder videos(film trailer zb) auf die festplatte der ps3 übertragen?
erkennt die ps3 zb meinen ipod und kann die musik von diesem wiedergeben?
 
Wolski schrieb:
hab mal 2 fragen zur ps3.
wie kann man musik, bilder oder videos(film trailer zb) auf die festplatte der ps3 übertragen?
erkennt die ps3 zb meinen ipod und kann die musik von diesem wiedergeben?
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Du kannst Musik, Bilder, Videos per USB, Memory Stick, SD Karte und Compact Flash auf die PS3 übertragen. Die PS3 erkennt den Ipod und man kann Lieder von ihm wiedergeben und sogar auf die Festplatte kopieren.
 
KingOfQueens schrieb:
Du kannst Musik, Bilder, Videos per USB, Memory Stick, SD Karte und Compact Flash auf die PS3 übertragen. Die PS3 erkennt den Ipod und man kann Lieder von ihm wiedergeben und sogar auf die Festplatte kopieren.
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ah cool, das geht aber erst seit einer neueren firmware version oer?

kann man sich denn zb film trailer auch direkt aus dem netz runterladen, die ps3 hat doch n browser richtig?
 
Wolski schrieb:
ah cool, das geht aber erst seit einer neueren firmware version oer?

kann man sich denn zb film trailer auch direkt aus dem netz runterladen, die ps3 hat doch n browser richtig?
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Die Sachen, die ich aufgezählt habe, gehen von Anfang an nur das PC Streaming kam erst beim vorvorletzten Update hinzu. Theoretisch kann man Trailer direkt auf die PS3 Festplatte alden allerdings müssen diese in .mp4 sonst kannst du sie nicht wiedergeben.
 
Der Artikel ist ja auch vom März und bezieht sich vermutlich auf veraltete Firmware ?
 
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