Xbox Sales Boosted by Price Cut
By Press Release
05.24.2002 @ 02:49 AM
The head of the nation's top specialty toy retailer said on Wednesday the recent price cut for the Xbox game console had boosted sales and predicted that Microsoft Corp.'s machine would become the industry's leading platform.
"With the pricing adjustment that just took place, the lift in unit sales is fabulous," Toys "R" Us Inc. chairman and chief executive John Eyler told other CEOs at Microsoft's annual "CEO Summit" gathering in Redmond, Washington.
In a display of support for the U.S. software giant's bid to take a chunk of the $20 billion gaming industry away from leader Sony Corp. and its PlayStation machines, Eyler said that the Xbox would become a leading platform for games.
"It is going to accelerate over time to where we have critical mass and this platform really becomes the premier (medium) of the video game industry," he said.
By Press Release
05.24.2002 @ 02:49 AM
The head of the nation's top specialty toy retailer said on Wednesday the recent price cut for the Xbox game console had boosted sales and predicted that Microsoft Corp.'s machine would become the industry's leading platform.
"With the pricing adjustment that just took place, the lift in unit sales is fabulous," Toys "R" Us Inc. chairman and chief executive John Eyler told other CEOs at Microsoft's annual "CEO Summit" gathering in Redmond, Washington.
In a display of support for the U.S. software giant's bid to take a chunk of the $20 billion gaming industry away from leader Sony Corp. and its PlayStation machines, Eyler said that the Xbox would become a leading platform for games.
"It is going to accelerate over time to where we have critical mass and this platform really becomes the premier (medium) of the video game industry," he said.