RELEASE OF CAPCOM®S LOST PLANET: EXTREME CONDITION TO BE SUPPORTED BY MULTI-MILLIOM EURO MARKETING SPEND
All PAL territories to benefit from Capcoms largest marketing campaign
London - 20 December, 2006 Capcom today confirmed that the release of Lost Planet: Extreme Condition for Xbox 360 video game and entertainment system from Microsoft will be backed by a multi-million Euro marketing campaign across PAL territories. The high profile program of activity will include 20, 30 and 60 second TV spots on major terrestrial and satellite channels, print advertising in both specialist gaming and consumer media, a comprehensive online campaign including site takeovers, roadblocks and streaming MPUs and a innovative viral campaign in addition to a highly impactful range of point of sale materials.
Capcom is delivering an incredible gaming experience for Xbox 360 owners with Lost Planet, commented Hiroshi Tobisawa, President of Capcom Europe. Our confidence in the title is demonstrated by supporting its launch with the biggest ever marketing spend Capcom has committed to in the PAL region.
Combining a gripping single player campaign and intense multiplayer modes with support for up to 16 players via Xbox Live® online game service, Lost Planet promises to be an epic gaming masterpiece. Taking full advantage of the unprecedented power of Xbox 360, Lost Planet will contain an unrivalled level of detail as advanced light sourcing is used to ensure a realistic presentation that enhances every explosion, smoke and particle effect. Enormous world maps unfold as players battle hostile creatures in blistering weather conditions across vast snow fields and deserted cities either on foot or in armed Vital Suits.