"It’s probably too cheap…"
– Ken Kutaragi, Regarding the $499 to $599 price point
"(the PS3) is not a game machine…"
- Ken Kutaragi, Regarding the machine’s beefy hardware architecture
"We do not care."
– Kaz Hirai, current President of Computer Entertainment, regarding competition from Microsoft and Nintendo
"…for consumers to think to themselves ‘I will work more hours to buy one’. We want people to feel that they want it, irrespective of anything else."
– Ken Kutaragi, explaining their marketing goals for the PS3
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1200 bucks for it."
- Jack Tretton, Sony Computer Entertainment America president and CEO
"The first five million are going to buy it (PS3), whatever it is, even [if] it didn't have games."
- David Reeves, Sony Computer Entertainment Europe CEO
"Microsoft does not concern us. Microsoft is not a technology company."
- Nobuyuki Idei, Sony chief corporate adviser in an interview with BBC NEWS
"A bit pricey."
- Michael Ephraim, Managing Director of Sony Computer Entertainment Australia, speaking about Nintendo Wii in an interview with the age.com.au
"The PlayStation 3 is a computer. We do not need the PC."
- Phil Harrison, president of Sony Worldwide Studios, in an interview with GameSpot
"I have no concerns about the competition."
- Phil Harrison, president of Sony Worldwide Studios speaking at the Game Developer Conference
"I don’t think we’re arrogant."
– Phil Harrison, regarding consumer perception of Sony
"We're certainly not interested in Gimmicks."
- Kaz Hirai0 E32k6, right before showing off Eye of Judgement.