Q: As new content emerges in the age of AI, how do you plan to differentiate your platform?
A:With the introduction of AI, we are now able to analyze data at scale much more quickly, and we are seeing strong progress in advancing data utilization. Additionally, transaction volume in the PlayStation Store is enormous. Thus, when fraudulent activities result in refunds, the financial impact can be very significant. Currently, AI engines are being used to assess transaction reliability with a high degree of sophistication, contributing to the prevention of fraud. Going forward, our focus is on providing a platform that enables creators to monetize more effectively and efficiently. As a creative entertainment company, we prioritize our creators, with AI enhancing their work by removing repetitive tasks and enabling faster iteration and higher-quality outputs, such as through the use of synthetic assets, including synthetic voices, as early placeholders. This is less about cost efficiency and more about improving quality and development speed, which we see as highly valuable. For many years, AI has been deeply embedded in our development processes, and we are increasingly seeing its impact on more immersive in-game experiences, where characters and worlds are enhanced by AI capabilities. At the same time, we are experimenting at a more fundamental level with smaller, AI-first initiatives, while remaining realistic about near-term efficiency gains. These efforts position us to stay at the forefront as AI continues to evolve, both in development processes and in shaping future player experiences.
