News Article: Nintendo and PixArt Team Up
May 11, 2006. PixArt Imaging Incorporation (PixArt), a market leader in CMOS sensor SoC (System-On-a-Chip) and related application semiconductors, today announces a strategic relationship with Nintendo Co., Ltd., to provide object tracking technology for Nintendo's new-generation gaming controller, the Wii Remote. PixArt's premium tracking technology will enable Nintendo to present innovative interaction gaming controllers for its new-generation gaming platform, Wii.
PixArt's Multi-Object Tracking engine (MOT sensor) technology can track multiple objects in an unbelievably quick and responsive way. As a result, Nintendo can enable its new gaming controller to interact with people by tracking the movement of the Wii Remote. The playing experience will be unprecedented, exciting and easy, even for young children or older people who cannot operate the traditional gaming controllers.
"PixArt's technology enables a quick, dynamic play experience," commented Genyo Takeda, Senior Managing Director/General Manager, Integrated Research & Development Division, Nintendo Co., Ltd. "With PixArt's technology, Nintendo will usher in a new era of video games."
"It is PixArt's pleasure to partner with Nintendo, a technology leader, to launch the most powerful and pleasing solution for a gaming platform," said Sen Huang, Chief Executive Officer of PixArt. "The Multiple-Object Tracking engine (MOT sensor ) has the highest performance ever in the market, and teaming with Nintendo means a gaming experience that is truly intuitive and inspiringly easy."
"In the world of interaction, every realistic operation can be simulated in a computerized game. Through play of such simulation, any person can learn very quickly and efficiently in a virtual way. Integrated tracking technology from proven vendors like PixArt will enhance the gaming experience for the overwhelming majority of all-generation gamers." said Sen Huang.
