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It's true that the news was a surprise to a lot of people in the company; that's because we wanted it to be a surprise to players," says Matthew Ball, chief strategy officer at Xbox.
"This specific decision was made very early. Asha believes that to build a platform, you must have exclusive services and software – in this case, games. And so to return our platform to consistent growth, we need a reliable pipeline of exclusive games."
I can confirm that Xbox has no plans to back away from a return to console exclusivity following the restructure. Xbox leadership believes that it can push towards its goals by reinvesting in its biggest franchises, and that console exclusives will play a big role in restoring faith in the brand. "There has to be a reason for people to buy an Xbox," says Matt Booty, Xbox's chief content officer.
"I can assure you, Gears of War: E-Day and Clockwork Revolution are not the only titles we're planning," says Ball. "To grow a platform like ours, you have to have exclusive games and services. These are not going to be the only two titles."
Booty adds: "I wouldn't overly fixate on single-player. I think that's a good rule of thumb, but it certainly isn't something that's carved in stone."
The biggest unanswered question:
Senior officials at Xbox tell me that decisions are still being made on upcoming games like The Elder Scrolls 6, as well as various unannounced titles across Activision, Bethesda, Blizzard, and XGS. It's case by case as Xbox decides where each game fits.
Bei der nächsten XBOX wollen sie nicht die Fehler wiederholen, die sie beim Series XS Launch begannen haben, nämlich die Konsole ohne einen großen Konsolenexklusiven Titel zu veröffentlichen.Insiders at Xbox have told me that the company doesn't want to repeat the mistakes made with the Series X, which launched without a killer exclusive to sell the system. That, I'm told, won't be a mistake Xbox repeats again.