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- 23 Jun 2006
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Ich denke das hat einen eigenen Thread verdient.
Moore: "I didn't see a PS3 price cut." #1
Eurogamer have got a lengthy interview with Peter Moore. Highlights include:
Originally Posted by Eurogamer:
Eurogamer: What about the PS3 price cut? Do you think USD 100 is significant enough to boost their installed base?
Peter Moore: Interestingly, I didn't see a price cut, and I must have been reading the wrong thing. It's still 499 and 599.
Originally Posted by Eurogamer:
Eurogamer: It's 499 for the 60GB or 599 for the 80GB.
Peter Moore: So they've added greater value at the same prices. Which to me is not a price cut. So I don't want to be anal, but I read price cut and I expected to see 399. When I hear the words "price cut" I expect to see a price cut. What they've done is they've added greater value in the form primarily of storage at the same price points. You know, I haven't made any comment - we'll have to wait and see, I did see Nintendo's George Harrison saying that it's ineffective, but the consumer will vote on that, and I think Jack did say, anecdotally, that their sales have doubled over the weekend, so we shall see.
Originally Posted by Eurogamer:
Eurogamer: What's the wider impact on the Xbox project of that one billion dollars? You're running a business - does that mean that now, perhaps, you're not in a position to make that price cut you might have made later this year, for instance, or something like that?
Peter Moore: No. You take a reserve. You have to do it because it's the right thing to do for customers, regardless of what impact that has.
You don't - there is nothing to do with any pricing. All of a sudden you don't say that's a billion dollars you could have given back to the consumer in pricing, no. That has to be done separately, and without getting into generally accepted account procedures, yeah, you've got this - it's a balance-sheet thing you have to focus on, whereas your pricing is another thing.
Originally Posted by Eurogamer:
Eurogamer: Going back to what you were saying about how games are more expensive these days and costs are rising, you recently spent USD 50 million on Grand Theft Auto 4 content.
Peter Moore: No I didn't. Take Two I think reported something - and again I can't speak for companies that are publicly traded that are not Microsoft - but they reported - and didn't attribute it to us but reported getting revenues for, I can't remember the phrasing in their accounts, but recognising revenue for content in the future. So that is nothing with...we didn't make a statement.
Originally Posted by Eurogamer:
Eurogamer: Was that live, the Call of Duty demo?
Peter Moore: Trust me, it was live.
Eurogamer: The football one wasn't though, was it? Madden?
Peter Moore: Er! I'm not going to comment on that one [laughs].
Originally Posted by Eurogamer:
Eurogamer: You've got these big titles this Christmas, but what about after that? Are you going to be able to produce as exciting a line-up at next year's E3 once Halo and GTA are out of the way?
Peter Moore: [Counts on fingers] Too Human, Alan Wake, Halo Wars, Fable 2, Banjo Kazooie, which is five titles - first-party exclusives obviously - that I think about for 2008 that we haven't even begun...even though Peter Molyneux's here I think showing Fable 2, and you'll probably get a glance at Halo Wars - I haven't been able to see that yet. No, there's plenty of titles. And that's just first-party stuff.
I think our challenge was, this E3, yesterday, that we were going to have to short-change things this holiday to talk about the future. I'm very cognisant; we had people sat on concrete steps and wanted to get in and out in an hour and fifteen minutes, plus we were on television. It was important we focused on - and we may have been wrong - but we wanted to focus on this 2007, and then we've got plenty of opportunities, whether it's Leipzig, or TGS, or other opportunities in the future to talk about 2008. I think gamers are very very discerning about where they're going to spend their money this holiday, and they're spoilt for choice with games - not only with ourselves, but Nintendo and Sony also laid their cards on the table this morning, so in a world where a lot of people have only two consoles now, they're spoilt for choice.
Originally Posted by Eurogamer:
Eurogamer: What did you think of Nintendo and Sony's conferences?
Peter Moore: I saw glimpses. I was in and out of interviews, and we actually put on monitors in one of the lobbies down there, the web-stream, and I saw a little bit of - I saw Nintendo's Wii Fit, which was interesting. I was trying to figure out - it was difficult to see, we kept losing connection - but you know, it seemed to be something that... remember I was at Reebok for many years where the Reebok Step, which is an aerobic exercise thing where you step on and step off, and I thought it was that at first, but it seems more like it's motion-sensing.
http://www.eurogamer.net/article.php?article_id=79577
Moore: "I didn't see a PS3 price cut." #1
Eurogamer have got a lengthy interview with Peter Moore. Highlights include:
Originally Posted by Eurogamer:
Eurogamer: What about the PS3 price cut? Do you think USD 100 is significant enough to boost their installed base?
Peter Moore: Interestingly, I didn't see a price cut, and I must have been reading the wrong thing. It's still 499 and 599.
Originally Posted by Eurogamer:
Eurogamer: It's 499 for the 60GB or 599 for the 80GB.
Peter Moore: So they've added greater value at the same prices. Which to me is not a price cut. So I don't want to be anal, but I read price cut and I expected to see 399. When I hear the words "price cut" I expect to see a price cut. What they've done is they've added greater value in the form primarily of storage at the same price points. You know, I haven't made any comment - we'll have to wait and see, I did see Nintendo's George Harrison saying that it's ineffective, but the consumer will vote on that, and I think Jack did say, anecdotally, that their sales have doubled over the weekend, so we shall see.
Originally Posted by Eurogamer:
Eurogamer: What's the wider impact on the Xbox project of that one billion dollars? You're running a business - does that mean that now, perhaps, you're not in a position to make that price cut you might have made later this year, for instance, or something like that?
Peter Moore: No. You take a reserve. You have to do it because it's the right thing to do for customers, regardless of what impact that has.
You don't - there is nothing to do with any pricing. All of a sudden you don't say that's a billion dollars you could have given back to the consumer in pricing, no. That has to be done separately, and without getting into generally accepted account procedures, yeah, you've got this - it's a balance-sheet thing you have to focus on, whereas your pricing is another thing.
Originally Posted by Eurogamer:
Eurogamer: Going back to what you were saying about how games are more expensive these days and costs are rising, you recently spent USD 50 million on Grand Theft Auto 4 content.
Peter Moore: No I didn't. Take Two I think reported something - and again I can't speak for companies that are publicly traded that are not Microsoft - but they reported - and didn't attribute it to us but reported getting revenues for, I can't remember the phrasing in their accounts, but recognising revenue for content in the future. So that is nothing with...we didn't make a statement.
Originally Posted by Eurogamer:
Eurogamer: Was that live, the Call of Duty demo?
Peter Moore: Trust me, it was live.
Eurogamer: The football one wasn't though, was it? Madden?
Peter Moore: Er! I'm not going to comment on that one [laughs].
Originally Posted by Eurogamer:
Eurogamer: You've got these big titles this Christmas, but what about after that? Are you going to be able to produce as exciting a line-up at next year's E3 once Halo and GTA are out of the way?
Peter Moore: [Counts on fingers] Too Human, Alan Wake, Halo Wars, Fable 2, Banjo Kazooie, which is five titles - first-party exclusives obviously - that I think about for 2008 that we haven't even begun...even though Peter Molyneux's here I think showing Fable 2, and you'll probably get a glance at Halo Wars - I haven't been able to see that yet. No, there's plenty of titles. And that's just first-party stuff.
I think our challenge was, this E3, yesterday, that we were going to have to short-change things this holiday to talk about the future. I'm very cognisant; we had people sat on concrete steps and wanted to get in and out in an hour and fifteen minutes, plus we were on television. It was important we focused on - and we may have been wrong - but we wanted to focus on this 2007, and then we've got plenty of opportunities, whether it's Leipzig, or TGS, or other opportunities in the future to talk about 2008. I think gamers are very very discerning about where they're going to spend their money this holiday, and they're spoilt for choice with games - not only with ourselves, but Nintendo and Sony also laid their cards on the table this morning, so in a world where a lot of people have only two consoles now, they're spoilt for choice.
Originally Posted by Eurogamer:
Eurogamer: What did you think of Nintendo and Sony's conferences?
Peter Moore: I saw glimpses. I was in and out of interviews, and we actually put on monitors in one of the lobbies down there, the web-stream, and I saw a little bit of - I saw Nintendo's Wii Fit, which was interesting. I was trying to figure out - it was difficult to see, we kept losing connection - but you know, it seemed to be something that... remember I was at Reebok for many years where the Reebok Step, which is an aerobic exercise thing where you step on and step off, and I thought it was that at first, but it seems more like it's motion-sensing.
http://www.eurogamer.net/article.php?article_id=79577
