Halo and BF Collectibles in the Works
By Cesar
01.20.2003 @ 12:12 PM
Racing Champions Ertl announced today that it has partnered with Microsoft to bring to life collectible figures and vehicles based on Microsoft Game Studio's Xbox and PC game properties. The first of these will be based upon the multi-million seller HALO, to be followed by Brute Force and MechAssault.
"Microsoft's accomplishments in the video game market in recent years have been nothing short of amazing." said Peter Henseler, President of Racing Champions Ertl.
"We are thrilled to be in a position to tap into their efforts and create collectible figures and vehicles based on some of Microsoft's most popular PC and Xbox game titles. JoyRide Studios, in cooperation with Microsoft and Bungie Studios, will deliver the collectible products that the millions of Halo fans deserve. This is an important license agreement that further expands our new JoyRide Studios product category into the multi-billion dollar video game market, as well as allowing Microsoft to continue providing exposure for its brands outside the video game aisle."
"Our alliance with JoyRide Studios gives us a unique opportunity to introduce our major game characters to broader audiences, as well as reintroduce them in new ways to our die hard fans," said Beth Featherstone, Senior Director of Marketing at Microsoft Game Studios. "There's no game more appropriate to launch this new venture with than Halo, the best-selling game on Xbox."
The collectibles products will be primarily targeted at video game players and packaged with extra material that expands upon the actual gameplay experience.
